For Stance’s Back to School campaign, the goal was to stay true to the brand’s gritty edge while introducing an academic sensibility that nodded to the research-backed nature of its socks and apparel. Using graph paper, textured elements, and strategic pops of color, the creative direction allowed the product’s autumnal palette to take center stage. Rolled out across web, paid media, and email, the campaign created cohesive storytelling between brand identity and the back-to-school moment - giving an everyday wardrobe staple the recognition it deserves.

Role: Graphic Designer